Nice take from Jeremy Keith on FLoC (Federated Learning of Cohorts). Google Chrome is running an origin trial that allows for behavioural advertising. Jeremy argues that this is not a technology that serves the end-user. It is a technology that serves third parties who want to target end-users and its targeting could be applied for more nefarious purposes.
Smaller observations, thoughts and links shares posted regularly.
- 02:33 P.M.