Google’s FLoC is a really awful idea.
John Henry Donovan
← Back to Notes
Nice take from Jeremy Keith on FLoC (Federated Learning of Cohorts). Google Chrome is running an origin trial that allows for behavioural advertising. Jeremy argues that this is not a technology that serves the end-user. It is a technology that serves third parties who want to target end-users and its targeting could be applied for more nefarious purposes.